Leaning In: Latinas Take Control of their ProfesiĆ³n

Despite the controversy surrounding the book Lean In by Sheryl Sandberg, many women, including professional Latinas, are joining what is now a movement to help women achieve their career and life goals.

The concept of “leaning in” means different things to different people. Adriana J. Moreno, the Art Director at US Squash and Squash Magazine, believes that this new way of thinking has completely changed her life. Moreno says, “To me ‘Leaning In’ means letting go of fears. Many times I was afraid of stepping up with confidence and saying I was able to do a certain task or role, and watched other people with less experience get ahead of me.” Moreno also learned that making mistakes is part of the process of becoming better.

Moreno says that she has also faced many roadblocks in moving up the professional ladder due to her accent and gender. She learned how to articulate her skills and abilities using the lessons of Sandberg’s book. Now she believes that learning to “Lean In” is not just for the professional world. She explains, “It is important to understand that this is our time to shine. Behind are the times when machismo dominated the Hispanic home. Learning to ‘Lean In’ will guarantee you not only financial stability, but also a happier life.”

For Marie Ferraro, “Leaning In” has a different meaning. It means saying “no” and enforcing boundaries with other people. Marie has a typical problem that many children of immigrant parents feel: The constant pressure to offer support and to be available. “I don't have the time to play to the archaic gender roles and be the woman behind the stove or follow these long-standing traditions upheld by Latino culture,” she explains. “My time is valuable and it is a resource that I need to protect if I want to get ahead.”

Marie has learned that “Leaning In” is all about putting her own needs first instead of the needs of her family. She says, “There's a satisfaction and self esteem boost that comes with working on improving yourself.  You are your greatest asset and you can bring more to the table by changing your focus.”

Entrevistas: Tips for Successful Job Interviews

Despite upbeat reports about the country’s economic improvement, employers have remained cautious when it comes to hiring and job interviews. That’s why making a lasting impression during a brief in-person interview is especially important. But hitting the right notes requires properly preparing for a job interview. Las Fabulosas speaks to three experts who share simple and surprising techniques to help you ace your next interview.

Use Social Media: According to Shay Olivarria, author of 10 Things College Students Need to Know About Money, understanding what your prospective employer does will give you an idea if the job and environment are a good fit. “Use Google, LinkedIn and Facebook to look up the company and the person” that will be interviewing you if possible,” says Olivarria. “Find out any professional history about the person,” and the company’s clients.

Ask Critical Questions: Before you show up to job interviews, come prepared with at least two thoughtful, researched questions to ask. “The interviewer wants to know that you will able to contribute something to the company,” says Olivarria, founder of BiggerThanYourBlock.com. “Asking thoughtful questions shows that you understand how your job will contribute to the overall well-being of the company.

Know Your Personal Brand: “Articulate your capabilities and skill-sets succinctly and how your personality traits will add-value to the workplace,” says Annette Prieto-Llopis, director of the Center for Hispanic Leadership. Prieto-Llopis also suggests being specific with your techniques and approach to your work.

Draft Talking Points: Olivarria emphasizes going to job interviews with a game plan. Write down at least three things, such as previous experience, that you want to get across before an interview is over, she says. This is an opportunity to “showcase your ability to see the big picture and that your interest in contributing to the organization is well beyond the job you are interviewing for,” says Prieto-Llopis.  

Dress to Impress: “Know what you are wearing the night before,” says Andres Gutierrez, a financial expert and speaker whose website, andresgutierrez.com, offers tips and products to improve financial literacy. “Plan on what time you are leaving the office so no matter what, you’ll be there on time.”

Get Excited: Get pumped by reviewing the positive aspects of the job opportunity and “stand tall” during the entrevista. Gutierrez adds, “If you are not excited about working there, they won’t be excited about hiring you. Shake hands firmly, look people in the eye and have a good posture during the interview.”

Five Riesgos to Avoid When Buying Your First Home

Buying a home is typically the biggest purchase anyone makes, which makes it the scariest, too. Las Fabulosas dug deep for must-know tips before jumping into the real estate game.

Plan Your Life First

Younger individuals and couples should plan -- when possible -- for life changes that may occur. “For young people, there are too many changes that happen initially to buy immediately,” says Andres Gutierrez, financial expert and host of The Andres Gutierrez Show. Career changes, marital status changes and having children can all affect your financial status.

Know Your Budget

Do not buy a home until you are 100 percent free of debt, including any loans. Once that is checked off, Gutierrez suggests this simple formula: Your mortgage shouldn’t be more than 25 percent of your take-home pay. Pay for the home with as much cash as possible, to avoid the rapidly rising interest rates. Also, try to use a 15-year mortgage, as opposed to 30. “Pay off your house before your newborn goes to college. Then use that payment toward their education,” he says. Remember to account for taxes and home insurance in your monthly budget. “The biggest mistake is buying more home than you can afford,” says Gutierrez.

Find a Trusting Agent

When interviewing real estate agents, ask the tough questions, “Learn their fortés, what they have sold in the past year, and ask to see their résumé,” says Sarah Carmona, agent at Dreams Realty in Nevada, who was listed as a top real estate agent by the National Association of Hispanic Real Estate Professionals. Your realtor should also understand your needs and wants. “Get on their multiple listings service to directly stay on top of the market,” says Carmona.

Prepare an Emergency Fund

Home ownership, versus renting, will always require repair and maintenance -- even with new constructions. “Have three to six months living expenses saved as an emergency fund,” suggests Gutierrez. The emergency fund accounts for small and large repairs, as well as the chance of a reduction in take home pay.

Don’t Rush

Remember, this is a huge purchase, so take it slowly. While the market is currently booming and houses are selling like pan caliente, it’s still important to play it safe and protect yourself. “Make sure you are preapproved before starting the house-hunting process, to know how much house you can afford,” says Carmona. “You don’t want to fall in love with a house you can’t afford.” Shop rates with several lenders -- not just one. Start with your bank and other bigger establishments, which Carmona says usually have lower closing fees. Once you make an offer, take time to follow necessary steps such as getting an inspection. You want to go in with your eyes wide open on what the actual costs will be.

Tips on Starting a Small Business

You know the pros of starting a small business: being your own boss and seeing a small idea grow into a successful company. The cons? You don’t even know how to get started!

According to a recent Kauffman Firm Survey, Latina-owned businesses are the fastest-growing segment of all women-owned businesses. Maribel Lieberman, founder of MarieBelle Fine Chocolates in New York City, has turned her amor for food into a profitable business. Here, she shares her tips for entrepreneurs.

Be Passionate
Lieberman says she became an entrepreneur at 8 years old, selling caramelos in school. She really became drawn to food and cooking while working at a catering company, which eventually led her to create her empresa de chocolate.

“I did research on chocolate, traveling to Belgium and France, until I discovered chocolate really came from Latin America,” says Lieberman. “When I learned about the culture of the cacao, I was fascinated and knew I needed to do this.” Lieberman’s love for comida combined with chocolate’s cultural history only increased her desire to open a chocolate business.

Set Goals
Instead of setting large, long-term goals, Lieberman recommends a more practical approach. “I make short goals for myself, and I achieve them,” she says. “Then, I set new goals.”

Also, stay realistic with your goals: You can’t expect to make money right away. “Be patient,” says Lieberman. “A business is like having a bebé: You need to feed and nurture it. It doesn’t become successful overnight. But once you earn it, you won’t lose it as easily, because you know how much work it took to get here.”

Know Cuánto Cuesta
It’s crucial to account for all of the costs involved with starting your own business. “Costs aren’t just the items you buy; there are unseen costs too,” says Lieberman. “There are taxes, insurance and overhead: rent, electricity and more.”

If you’re more of a creative type, work with someone from the start to help you manage these costs, suggests Lieberman. This will help make your company more profitable quickly.

Finally, be ready to work hard. “The main thing is to be brave and just do it,” says Lieberman. “There will always be roadblocks, but if this is what’s in your heart, go for it.”

Work for Yourself: How to Start Your Own Business

In 1984, Guy Kawasaki, world-renowned venture capitalist and special advisor at Google, got a life-changing opportunity: His former roommate at Stanford University, Mike Boich, offered him a marketing job at Apple. Kawasaki’s work at Steve Jobs's empire brought him fortune, fame and, perhaps most importantly, the confidence to strike out on his own. 

Since that roaring start, Kawasaki has founded or co-established four successful companies, including Alltop, a news aggregation site, and Garage.com, which raises funds for promising technology businesses. He’s also the author of Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, a blueprint for business success.

Here, the charismatic Stanford grad (who boasts 1.3 million Twitter followers!) shares four steps every budding entrepreneur must take to actualize her business plan:

Step 1: Just Do It
“The most important step is to create a real manifestation of your idea,” says Kawasaki. “For example, before you start a restaurant, try your menu on friends or at catering parties. [If you’re launching a physical product,] create and ship a prototype. Until you do this, everything else is just a made-up fairytale."

Step 2: Secure Seed Money

Every business needs some funds to get started. Write a business plan to figure out how much money you’ll need and when you can hope to see a profit. “For the vast majority of ideas, crowd funding on Indiegogo.com or Kickstarter.com is the way to go,” says Kawasaki.

Step 3: Get the Word Out
Now that your business is off the ground, how will you get the word out? “The most powerful and accessible way to market your business is to use social media such as Google+, Twitter and Facebook,” says Kawasaki. “Entrepreneurs must build their social media platform as soon as they decide to start a company."

Step 4: Have Faith
“Nobody ever said that entrepreneurship is easy,” says Kawasaki. Your business will face hurdles and challenges, and you need to stay strong and keep at it. “Truly, some things need to be believed to be seen. You must believe in what you're doing."