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Latinas in Business
By: Shirley Velásquez
Trying to follow your dreams? We took a look at the accomplishments of four entrepreneurs who are using their culture to change their field.  |
Sisters Claudia and Silvia Ortiz loved baking as young girls in Chicago. As adults in 2010, they turned their passion into Casa Girl Cupcakes, a much-frequented cupcake store. From horchata, to churro, to arroz con leche, you won’t find these typical Latin flavors in cupcakes anywhere else in Chi-Town or beyond. |
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As a working mom with three young boys, Tanya Diaz had little time to exercise. But when she met personal trainer and makeup artist Maria Barrerra, the pair wanted to help other busy women stay in shape. In 2010, they started Knockout Fitness and Beauty, a women-only beauty and fitness regime in Chicago. They offer many packages, including a 10-week boot camp with hair and beauty makeovers. |
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While writing an article about online wedding-planning for Latinos, Lilian de la Torre-Jiménez realized little was offered in Spanish. In 2008, she began publishing Bodas La Revista USA, the first Spanish-language bridal magazine in the country. The California-based glossy has since won several prestigious awards. |
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As a teen mom in Tularosa, N.M., Tina Cordova knew early on that she’d have to work twice as hard to succeed. After learning about an opportunity in the construction business, Cordova took $5,000 -- her life savings -- and started Queston Construction Inc. Despite the recession, in 2012 Cordova will celebrate 20 years of constructing and repairing roofs. A tireless advocate for Hispanic business owners, Cordova is also the president of the New Mexico Minority Business Association. |
Read more about: career , food , health , Latin culture , Latina
Shirley Velásquez
is an editor and writer at ELLE magazine. She has contributed to Woman’s Day, Glamour, InStyle, Latina, The New York Sun, and Border-line Personalities, an anthology of essays written by Latina writers. She is a frequent contributor to Las Fabulosas.
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Posted on March 15, 2012
First, find out who to write to someone with ahriotuty such as director or vice-pres or, at least, manager, of either marketing or customer service/relations type departments. Then, start letter with introduction such as My name is .and I am a student at I am taking courses in .with the hopes of making ..my career when I leave school. Then, explain that you are writing to ask for their help in some experiments you are planning. Then tell them exactly what your experiments are going to be and what results you are looking for. THEN ask if there is any way you could get samples of their (be specific) products. For example, for my experiments to be a success, I would need 50ml of hand cream . You might then offer to send your results to them If it would be of interest to you, I would be happy to send you a copy of the results of these experiments in gratifude for your help. Then you thank them for any assistance you can give me in the success of my experiments . Yours truly .. Now for some really important advice -read it over and over and get someone else to also read it to make sure no spelling or grammar errors don't trust spellcheck to catch them all as it can't nothing turns off business people more than a sloppy begging letter or job resume!!! I know because I was a manager for many many years at one of the world's largest corporations pls trust me on this. Best of luck with both your letters and your experiments.
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